Culture shapes our senses, our expertise shapes your success.
We are the company that guides your business into a long term success, by following all the action steps necessary for the proper development of a business: management, sales, marketing, communication, administration. Our team is made of specialists in each field of actions, thus ensuring a full circuit for the business development.
Why ArtVinium?
Art - We believe in the power of art and we get inspiration from all its fields to conceive the identity of our projects and also our clients’ brands. Our creativity is manifested from the creation of visual and verbal identities to their visibility and promotions in different contexts.
Vinium - Our great passion and the most consistent professional experience we have is the one connected to the culture and art of winemaking. We have developed throughout time a system of connections that reunite wineries, distribution, national and international specialists, passionate and consumers. Our mission is to invest our expertize in quality and durability projects.
What does it mean to set up a new business, what business ideas match best with the specific of a business, what must be the mindset of an entrepreneur, what instruments and approaches are worth being adopted for the success of a business? Everything that represents the integrated concept of business development, from the best management solutions to promoting, marketing, branding and communication, everything is a part of the ArtVinium expertize field.
Our main target is represented by wine producers and HoReCa businesses, but we give expertise in the development of any company with an end product or concept. When we use terms such as: planning, strategies, procedures, objectives, resources, reporting and analysis systems, contracts and many more, we talk seriously, safely and in full knowledge of the facts.
A business is created, developed and stabilized within the boundaries of the clients it serves, regardless of the service or product that stands at the basis of the business idea. Marketing and sales are the privilege of any business owner that respects his clients. We know how to gain and keep the respect of our clients, collaborators and partners.
Nothing happens successfully without communication. From the simple idea of a concept or product to creating its full functionalities, to launching, promoting and sustaining, we can handle all the communicational part, by creating connections, strategies, partnerships as well as by our own professional communication.
One of the most important pillars of any business is its identity, from defining the company philosophy (mission, values, vision), branding, visual and verbal identity, to the brand story of the product/service to the people behind. We have the capacity of setting identities, creating brands, giving ideas for reinventing if the business demands.
Our passion for viticulture, as well as our experience gathered in more than 15 years of experience, can offer our clients integrated concepts for the vineyards, for building wineries and production units. All the stages of managing a business from these points of view, the setting up, the exploitation, the maintenance, to the technological amenities of the production units, all these are fully covered by our expertise, and also by our clear intention to develop successful businesses with quality products.
We are outgoing and communicative by excellence. This means that our events are a source of positive vibes for people and they always feel excellent. Be it the launch of new business ideas or brands, tasting courses, team buildings, wine tastings or gourmet dinners, we think and organize everything as if it were for us, because we are the most highly critical consumers.
The Liliac story began for us in 2011, when we decided to get strongly involved in setting up the business management strategies for the winery. It was a complex project in which we built the whole concept and product Liliac, born in the heart of the Lechinta vineyard. For us, it represents an example of hard work that was worth it during the three years of collaboration, years that meant: management strategies, procedures, sales, marketing, branding, communications, and consultancy in wine production, oenology, and wine ranges.
For the Carastelec Winery from the Crișana region, we implemented the foundation of the business development and we concentrated on setting the marketing and promoting directions for the wine portfolio of Carastelec. The story behind the whole concept, the communication on all levels, the positioning of the products within the market, and the optimizing of their sales are the main elements of our collaboration with the Carastelec team.
For the Rasova Winery project, we got involved in defining the procedures for vineyard rehabilitation as well as establishing working procedures to reveal the maximum potential in grape production. Together with Igloo, the architecture company, we covered the technological project in the production unit, in choosing the most suitable solutions regarding wine production equipment.
It is a real pleasure for us to be involved in the development of this project, which started with the challenge of rehabilitating the plantation, developing and modernizing the winery, and continuing with finding the best ways to value a historical legacy of 100 years of winemaking. It is one of the most complex and valuable projects we have been involved in, and the results of the management, sales, marketing, branding, communication, and winemaking strategies will not be long in coming. Starting in 2018, it will be the first completely restored winery and it will probably be the most technological winery in Romania, with a closed circuit dedicated to gastro-oenological tourism.
We have a long and pleasant collaboration with Produse Moldovenești, we were pleased to carry out the rebranding of the company, we believe that the current image is one that reflects in a pleasant and modern way the activity that our collaborators carry out. We were with them, offering them our services for the launch on the Romanian market of wineries from the Republic of Moldova with which they collaborate and for managing various campaigns for positioning and promoting the products in the portfolio.
Our collaboration with one of the most valuable producers from the Republic of Moldova, focused on communication and promotion strategies, positioning on the Romanian market, national promotion campaigns in large chain stores correlated with online promotion.
Our collaboration with Crama Mircești, one of the most innovative wineries in the Republic of Moldova, focused on launch strategies, communication, promotion, and positioning on the HoReCa Romanian market. All promotion and c campaigns were correlated to online promotion.
Our passion for food pairing, qualitative wines and cosmopolite places determined us to become an active part of the development of the fine-dining restaurant Fragment in the Cluj Arena. Our work for them meant creating the brand story, promoting and communication strategies, organizing of the launching events, content for their online communication, as well as their wine menu and the appropriate food pairings.
Because we understand too well the importance of an excellent serving and the restaurant know-how that can satisfy any client, we offered our consultancy services to the Via restaurant, one of the most appreciated premium locations in Cluj-Napoca. Besides listing the wines and giving some food pairing ideas, we also conceived a special set of trainings for the personnel in matters of tasting, serving and gourmet pairing.
With Bookla we had the chance to participate in a complex project for an innovative location with an incredible library. Setting this business started from the creation of the visual and verbal identity, the communication and branding strategies, the internal management and marketing procedures, sales and also defining the final consumer target.
An artistic and multicultural centre in which man, nature and art form together the complete harmony, Arkhai Sculpture Park is a project in which we fully got involved by creating and implementing the launching concept for the park to the large audience, the communication in the national media and setting different collaborations. Last but not least, we were honoured to be part of the communication for the project ”From Vlaha to London by foot”.
Changing a concept and positioning in the HoReCa market, of an already known brand, always comes with many challenges. We are pleased to be an active part of the development of the new strategies of the Pește District. The creation of the new communication directions, the promotion and positioning strategies, the organization of the official inauguration events, the content for their online communication platform, as well as the creation of the wine menu and culinary pairings is a project that challenges us but also brings us satisfaction in measure.
Urban Pedestrian is the most accessible and visible terrace in the center of Cluj. For the UP project we participated as business development consultants, from the strategies which are used in creating the menus, to the personnel training, to promoting, marketing and communication.
An extraordinary story which started in 2015 and which not only brings us a lot of pride and joy, but it also makes us want to rewrite it better and better, year by year. It is the international wine fair organized in the heart of Transylvania, defined by professionalism, elegance, quality and variety. We created the concept of a special fair with carefully selected producers, masterclasses with important personalities at a national and international level, with a dedicated program for specialists, passionate people and large audience and novel wine tasting events in the most important locations in Cluj.
Wine is the sum of the factors that compose it: the vine, the variety, the soil, the water, the sun, the year, but especially the people who make sure that all these factors align. All this forms a story, which we undertook to tell on Wine News from Romania.
With Wine News from Romania, as a guide, you can very easily reach the level of an authentic wine connoisseur. You'll enjoy expert experiences and reviews, wine education, and access to our database of vineyards, wineries, wines, varietals, trivia, and recommendations.
Stay connected with everything happening in the world of wine: from breaking news to the latest wine releases or invitations to various events.
Wine News from Romania is the reference resource in the world of wine.
We invite you to be part of a community of specialists, enthusiasts, curious, producers, and importers, all revolving around wine and a lifestyle that delights your senses.
Everything we think or do, we do it for the strong and beautiful community of passionate people that love the art and culture of Wine. This is how we created the idea of the Wine Club, a special environment in which ideas, information, needs, exchanges, new experiences are all driven by the wine industry. It is an interactive platform based on membership rules in which the knowledge and information about wine are shared in many innovative ways.
How would you feel like discovering directly what it means to have a wine culture, to fully appreciate the value of a glass of white, rose or red wine? What does a qualitative wine represent and what do we have to pay attention at when we analyze it, what are the main characteristics that determine the value of a wine and what are the essential differences between the grape varieties, what happens in a winery and what are the stories behind the wine production, you can find out about all of these subjects if you come to the ArtVinium initiation courses in tasting, serving and pairing wine.
The vision is hers. The clarity, logic, perspective, decision making and dedication are her instruments. The vast professional experience and passion complete her “painting”. ArtVinium is her simple and honest wish to make things turn in the normal, q, efficient, and successful way, in t long term. With over 20 years of experience in the wine industry and successful projects that she has coordinated, Ioana is the partner you are looking for in developing your business.
The intentions and approach are up to him. Balance, creativity, strong presence, fairness, courage, and objectivity are his great assets and what recommend him in everything he does. Professional experience in shaping identities and artistic and visual strategies, as well as his passion, are his "identity photos".
Monica is the definition of readiness and initiative in any type of activity is necessary for the functioning of the company or our network of connections. She is efficient, with an inspirational presence, and she easily adapts to anything that can come up in the ArtVinium agenda.
The culture shapes our senses, the knowledge makes us your partner!
Leave us a message here or send us an email at office@artvinium.ro